Assembly Leicester Square
27-31 Charing Cross Rd · London
Assembly Leicester Square is in London · 3-star · rated 7.9 by 6,937 guests.
Luxurious Rooms with Modern Amenities Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi. Prime Location in the Heart of London Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions. Easy Access to Transportation and Airport With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property. Book your stay at Assembly Covent Garden now for an unforgettable London experience.
One hotel, one room, one price — chosen for your trip and verified live before you book.
Facilities
- WiFi available
- Free WiFi
- Non-smoking rooms
- Air conditioning
- 24-hour front desk
- Heating
- Lift / Elevator
- Laundry
- Luggage storage
- Soundproof rooms
- Facilities for disabled guests
- Ironing service
- Dry cleaning
- Non-smoking throughout
- Daily housekeeping
- Wheelchair accessible
- Allergy-free room
- Snack bar
- Toilet with grab rails
- Lower bathroom sink
- Emergency cord in bathroom
- Wine/champagne
- Staff adhere to local safety protocols
- Laundry washed per local authority guidelines
- Guest rooms disinfected between stays
- Cleaning standards that are effective against Coronavirus
- Cashless payment available
- Fire extinguishers
- First aid kit available
- Sanitized tableware & silverware
- Invoice provided
- Guests can opt-out any cleaning services during stay
- Smoke alarms
- Property cleaned by professional cleaning companies
- CCTV outside property
- CCTV in common areas
- 24-hour security
- Security alarm
- Key card access
AI summary of the guest reviews below
The short version
Guests consistently praise the very central location near major attractions and transport, and several mention friendly staff and generally clean, comfortable rooms.
Recurring complaints include small or windowless rooms with limited storage, poor water pressure and basic amenities, extra charges (especially for luggage storage), inconsistent cleaning, and issues like damp smells or maintenance problems.
Written from 33 of the guest reviews below. Read them yourself — they are shown as written.
What guests said
Great time
9.0Location
Nil
solo_traveller · September 2026
Good location for a one night stay if you don’t want a shower.
3.0Location is good and it was very quiet in our 9th floor room.
The water pressure was terrible and we couldn’t take showers in the morning. Luckily we were just staying one night.
couple · September 2026
- 9.0
Lovely comfortable and considered space. I had a window view over Charring Cross Rd which was well soundproofed. The bed was really comfortable Very convenient for Leicester Square & surrounding area. As for the rabbits... well those are just the icing on the cake!.
Reception area felt a little dark and intimidating... but you're only in it to check in. I suggest more pink rabbits.
solo_traveller · September 2026
- 4.0
Very central to main attractions, streets & places to eat.
It is so small, which I knew from the booking but you have nowhere to store your belongings. The carpet was stained. You’re unable to open a window so it is just recycled aircon which isn’t ideal. One side of the bed is up against a wall so very little room to move. I only stayed here for 2 nights thankfully but it was…
couple · September 2026
not impressive
8.0the place was clean
for the price, I expected more comfort
couple · September 2026
- 5.0
Location was Amazing, room was a comfortable for a short stay size.
for the pricepoint, the amenities in the room should have been much better - the water pressure in the shower was woeful and the shower heads were ridiculous.
solo_traveller · September 2026
Location fab. Smelly damp room
4.0Location was perfect
Carpet in bedroom was wet and as soon as you opened the door the go into the room it had an awful damp smell. Also grill for AC on the wall was hanging off
couple · September 2026
Value for money. Very central to everything
8.0The room was good and comfortable
The location of the hotel
solo_traveller · September 2026
Guest reviews collected by LiteAPI, a service of Nuitée, and shown as written.
One hotel, one room, one price — chosen for your trip and verified live before you book.